Blue Label - Remarkably Rare

Blue Label

A visceral journey exploring Johnnie Walker’s rarest whiskies.

Blue Label - Remarkably Rare
Blue Label - Remarkably Rare
Blue Label - Remarkably Rare
Challenge & Insight

Johnnie Walker was looking to use Blue Label to recruit a new wave of luxury consumers, but its existing status-led positioning wasn’t relevant to them.

With a deep appreciation of quality & craft driving new luxury purchases, we quickly realised Johnnie Walker needed to shift their narrative to focus on celebrating the quality of the Blue Label liquid.

Opportunity & Solution

Bringing to life the craft & people behind a truly remarkable liquid.

We developed a series of emotive stories that captured the journey Blue Label undertakes on its path to becoming a whisky of such high quality.

A visceral journey

An, at first, traditional take on a whisky ad that delivers a mouth watering visual journey, changing perceptions of the true quality of Blue Label.

Blue Label - Remarkably Rare
Blue Label - Remarkably Rare
Blue Label - Remarkably Rare
Blue Label - Remarkably Rare
Blue Label - Remarkably Rare
Blue Label - Remarkably Rare
Out of Home

A mouth-watering visual that celebrates a complex liquid in a simple, yet elegant, way.

We brought our hero film to life in Out of Home with a key visual shot by Owen Silverwood.

The carefully crafted visual celebrates the complexities of the Blue Label’s ‘waves of flavours’ in a way that’s accessible & appealing to whisky & non-whisky drinkers alike.

Blue Label - Remarkably Rare
Blue Label - Remarkably Rare
Blue Label - Remarkably Rare
Our Role
Studios
Strategy | Creative | Art Direction
Our Collaboration Partners

Archers Mark | Ian Derry | Owen Silverwood