From a manufacturer of cameras to a patron of creativity.
The democratisation of photography meant that Canon needed to redefine its role in creativity, demonstrating its value beyond just kit. We helped them create a platform for emerging talent & hobbyist photographers, enabling them to realise passion projects they couldn’t alone.
What we did & who we collaborated with
Strategy | Creative | Art Direction | Editorial & Content Production
Cultural Curator Identification | Content Co-creation
Lee Kirby | Chris Turner | Rick Nunn | Gavin Strange | Phoebe Cheong | Jeff Allen | Andrea Robertson | Callum Whiteley | Adrian Morris | Nehmias Colindres | ...