Having rapidly emerged as one of the most influential publishers for Gen Z they came to help them define a distinctive brand positioning and visual identity to differentiated their commercial offering for brand partnerships.
We’ve delivered a total brand transformation – using our 4 C’s framework to deliver a completely redefined brand architecture, as well as a complete visual rebrand.
The team at Something™ are a perfect partner for us. As well as being able to quickly identify the most relevant cultural opportunities they pay attention to the commercial nuances of our business. I can't wait to see where this partnership takes us.
Pavel Dler Founder and CEO
An inspiring collection of powerful stories & local insights, activated across a range of comms & partnerships, to build relationships with the next generation of whisky drinkers by bringing meaning to Keep Walking & embedding Johnnie Walker in the culture across the continent.