Create engaging culture first assets to support the launch of the Singleton The 40 Year Old, to drive scale and talk-ability.
Working with director Somayeh Jafari we created a suite of culture first assets that brought The Singleton's Sensorial Maximalism to life for the consumer, through the lens of the campaign's artists and talent.
PR Results Launch
- 1,008 pieces of coverage
- 2.66 billion estimated reach
- 29.5 million estimated coverage views
- The first time a trophy malt launch has reached over 1,000 pieces of coverage