The Singleton SM Header image

An immersive exploration of the senses

  • Partner Singleton
  • Project Sensorial Maximalism
  • Services

Create engaging culture first assets to support the launch of the Singleton The 40 Year Old, to drive scale and talk-ability. 

Working with director Somayeh Jafari we created a suite of culture first assets that brought The Singleton's Sensorial Maximalism to life for the consumer, through the lens of the campaign's artists and talent.  

PR Results Launch

  • 1,008 pieces of coverage
  • 2.66 billion estimated reach
  • 29.5 million estimated coverage views
  • The first time a trophy malt launch has reached over 1,000 pieces of coverage