Make Toblerone the go-to gift for a Gen-Z audience to double annual sales to $1bn.
Defining a cultural positioning to shift brand perception. Working with key Gen-Z creators & curators we uncovered an existing but under serviced gifting ritual. We identified short to long term activations for toblerone to work with Gen-Z creators to ‘show some love’ to those that inspire them with gifting. We activated the first ‘Tuck shop’ digital and e-com campaign that brought together Gen-Z makers alongside Toblerone to celebrate those who inspire them.
100% of a Gen-Z audience reach via Culted
Exceeded organic reach on It’s Nice That by 65%
Over 2.5m social reach
24k audience engagements