00 Toblerone Hattie cutdown poster

Taking Toblerone out of the airport and into culture

Make Toblerone the go-to gift for a Gen-Z audience to double annual sales to $1bn.

Defining a cultural positioning to shift brand perception. Working with key Gen-Z creators & curators we uncovered an existing but under serviced gifting ritual. We identified short to long term activations for toblerone to work with Gen-Z creators to ‘show some love’ to those that inspire them with gifting. We activated the first ‘Tuck shop’ digital and e-com campaign that brought together Gen-Z makers alongside Toblerone to celebrate those who inspire them.

100% of a Gen-Z audience reach via Culted

Exceeded organic reach on It’s Nice That by 65%

Over 2.5m social reach

24k audience engagements

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01 Toblerone Colab 01
02 Toblerone Colab 02 Poster
05 Hattie Product Shots
Toblerone Makers 9 16
05 Matt B Product Shots Poster
05 Nata Product Shots Poster
Toblerone Products 4 5
Nata Large
Toblerone GI Fs 9 16