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A celebration of chosen family - and an invitation to join the Tommy Tribe

For the Always Together campaign, Tommy brought together a cast of recognisable families to demonstrate the core values underpinning the brand. We were asked to translate this concept into active consumer engagement and measurable commercial success, amplifying traffic, sales and membership sign ups.

We partnered with creative communities across key European markets to recenter the campaign story on chosen families, crafting a relatable, inclusive narrative reflecting an evolving consumer mindset. 

Together, we orchestrated a series of family-centric moments, spanning from engaging social content to in-real-life events, that welcomed audiences into the global Tommy Hilfiger family and positioned Tommy Membership as a gateway to cultural and socially-connected experiences.

  • 6 million organic social impressions
  • 3 million people reached - exceeding targets by 2000%
  • 100k audience engagements
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