01 Tommy Aries Intro Logo Screen V5 Poster Image

Hacking the culture of streetwear drops

How do we use the Tommy x Aries collaboration to drive new membership acquisition?

Rather than standing for hours overnight in the rain, we gave Streetwear fans the opportunity to jump the queue by playing our 90’s inspired 8-bit game to be in with a chance of accessing pieces from the collection.

The game featured 8-bit versions of the collection as well as a secret level and a retro 90’s HipHop inspired backing track.

  • 135K plays in 2 weeks
  • 10million people reached across Europe

The team worked hand in hand with the people who're shaping culture, so they’re able to access real time cultural insights and translate those into creative ideas that are helping us to deliver unique brand experiences for our audience.

Koji Hayashi, Tommy Hilfiger

02 Tommy Aries Collection Poster
03 Tommy Aries City Build Poster
04 Tommy Aries Game Play Poster
05 Tommyx Aries Launch Party Poster
06 Tommyx Aries Games Screen Poster
07 Tommy Aries Mobile Web Page Poster