How do we use the Tommy x Aries collaboration to drive new membership acquisition?
Rather than standing for hours overnight in the rain, we gave Streetwear fans the opportunity to jump the queue by playing our 90’s inspired 8-bit game to be in with a chance of accessing pieces from the collection.
The game featured 8-bit versions of the collection as well as a secret level and a retro 90’s HipHop inspired backing track.
- 135K plays in 2 weeks
- 10million people reached across Europe
The team worked hand in hand with the people who're shaping culture, so they’re able to access real time cultural insights and translate those into creative ideas that are helping us to deliver unique brand experiences for our audience.
Koji Hayashi, Tommy Hilfiger