During the Paris 2024 Olympics, Visa wanted to inspire everyone to push their passion to new heights. To show their commitment to empowering young individuals, they partnered Team Visa athletes with a talented crew of creators and produced a series of innovation projects aimed at supporting and inspiring the next generation of makers.
We collaborated with VaynerMedia to bring their creative to life through a multi-channel, multi-market campaign that helps Gen Z ‘Level Up’. Producing a collection of contextually optimised assets unified by a consistent narrative thread including a Hero Film, photography and 6 x 3 part social first Docuseries.
Crafted under the direction of renowned filmmaker Salomon Ligthelm, the team at Prettybrid and a crew of over 100 on location in Prague, the Hero Film features Team Visa athletes Sasha Zhoya (France), Davide Morana (Italy) and Desirée Vila (Spain) partnering with rising music star Ellie Dixon and creative technologist, Rifke Sadleir.
Supporting this we told the real stories of athletes, artists, producers, fashion experts, pro gamers and young creators across Europe taking their passions to the next level through the Docuseries in the UK, Italy, Spain, Germany, France and Poland for and around Paris 2024.
Delivering 763 assets (and counting) over 5 months.
True to Visa’s mission, our team captured the fusion of sport, creativity, innovation and technology – demonstrating how when you bring the right people together we can all level up our game.
Inspiring People. Empowering Stories. Impactful Content.
