In partnership with Canon we shifted our focus to the everyday people using Canon products to capture incredible moments. We shine the spotlight on those who don’t see photography as their career, but use it as a way to document their journey… whatever that may entail.

Canon Focus is a series of videos delving into the day-to-day lives of normal people undertaking incredible challenges and journeys. Each story explores their background, planning, motivations, challenges, achievements and how Canon products have enabled them to capture these moments to be shared.

The series is not about professional photographers, nor is it about the technical side of Canon’s range. It’s all about everyday people doing amazing things. Each video primarily focusses on a person and their story, and secondarily how the Canon product makes their experiences better.

None of the featured people are tech-savvy, nor are they interested in learning the ins and outs of photography. The best camera for them is one that doesn’t get in the way and just enables them to capture the moment and get on with whatever it is that they’re doing.

By providing real life instances of where the Canon range excels, the viewer can relate these to similar settings in their own life and in turn understand which features are important to them.

We headed to the not so distant land of Jersey to spend a few days to hang out with Michelle Smith our talent for the parent film. Exploring beaches and wildlife parks we filmed one happy family capturing memories with their Canon camera.

For first time parent especially, every moment is one to be cherished. Whilst Michelle loves the professional photographs she'd had done, it’s the moments in between that she really wants to remember. She loves the quality of the photos the professional photographers get with they DSLRs but doesn’t have the time to learn how to use one herself. A camera that is always handy, one that you can pick up, turn on and shoot with the comfort of knowing the photos you're are getting are going to be brilliant is the camera for her. The moments she captures, and there will be a lot of them, are memories she will hold on to forever, with the camera to do all the thinking for her lets her enjoy these milestones with the family.

See Michelle's Story Here

A backpacker who is on their journey of a lifetime across a wide range of different countries, wants to capture every aspect of their trip, the highs and the lows, to share it with their friends and families as well as to have as a personal reminder for the future. We hooked up with the well travelled Aussie, Andrea Magrath in London, where for the moment is the place she calls home. Exploring some the cities more popular tourist loactions around the southbank and also an early morning stroll down Columbia Road to pick up some fresh flowers we tell her story. Andrea also runs a travel blog Some Kind of Wonder Lust where she fills you with jelousy of her travels but also inspires the reader to book a ticket and see the world.

See Andrea's Story here

The Cosmopolitan is the epitome of ‘always on’, everything they see, eat, do, read, dream is an opportunity for them to craft a new entry for their blog. They live to experience and, possibly even more importantly, to share their experiences. Lucie Kerley has a way with words that encapsulates and inspires but sometimes words are just not enough, hence her need for a camera that enables her to portray an experience in the best possible way, without having to spend the time learning how to take perfect photos. The Cosmopolitan is all about being in the know, at the right places and looking the part so as well as having to take amazing photos Lucie needs her camera to not only look good, but also to be discreet enough to be with her at all times without compromising her look.

We headed to the westend for a bit of street style shooting in the park then out to review a local resturant. Accompanied with boyfriend Jon who also shoots with Canon the film focuses on not only their relationship with eachother but their relationship with their cameras and how important this piece of equipment is to their profession. Lucie's involvement with photography all boils down to her very well established lifestyle blog Lucie Loves.

See Lucie's story here

Someone who actively pursues challenges and is fascinated with pushing themselves, as well as discovering parts of the world they wouldn’t otherwise encounter. They don’t see the destination as an endpoint, but just another leg in their journey. They undertake these adventures for themselves but want to share their journey with the world for others to appreciate. We met up with Jeff Allen all the way out in Northern Norway. Armed with a self built kayak a van and an attitude towards life that truly inspirational we embarked on a life changing adventure. Jeff is a man that defiantly knows the importance of a good photograph,carrying very little with him on his expeditions, every piece of gear has to be justified. Mostley paddelling his Kayak alone Jeff relies on his cameras to show his path.

See Jeff's story here