Demonstrating how to improve the travel experience & make holidays more memorable.
Challenge & Insight
GetYourGuide have grown quickly & needed to demonstrate their value, while connecting with people on an emotional level.
GYG launched a bold new visual identity created by DesignStudio, but saw the need to give context to their offering in order to cut through the saturated travel market.
Opportunity & Solution
Creating ATL assets to raise awareness of the brand & showcase the product benefits.
At the heart of the campaign was a TVC featuring a couple experiencing Rome for the first time using the GetYourGuide App – showing how the product can help ‘you love where you are going’ by connecting amazing experiences to incredible journeys. Candidly shot, we captured the experience in emotive ways, putting the audience right into the action with them.
A suite of assets optimised for a range of different channels & markets.
Following the success of the TVC we developed alternative edits for different markets & sponsorship idents for TV. We also provided retouched frames from the film for use on the GYG website & social channels.
Creative | Production
DesignStudio | Josh Lipworth | CHEAT | Stitch