Ketel One
Better drinks. Better business. Better world.
Having already established itself as one of the most loved & recommended brands within the bar community we needed to help Ketel One recruit those on the other side of the bar too.
Challenge & Insight
With the Vodka category in decline, Ketel One needed to establish a more relevant role in culture in order to become the world’s most recommended Vodka by consumers.
A desire for more balanced lifestyles & more conscious purchases has led to casual daytime get-togethers taking priority over late nights out on the dance floor.
We realised Ketel One’s family-made product & values meant they were perfectly placed to become the drink of choice for modern-drinkers in non-traditional vodka moments.
Opportunity & Solution
Celebrating Ketel One’s dedication to quality, care & craft in everything they do, positioning it as the spirit of choice for conscious consumers.
We gave meaning & value to the brands family-made positioning by demonstrating how their values can be applied to everything they do.
Rather than launching a campaign — we initiated an ongoing series of culture-led activities, putting Ketel One at the heart of the ongoing cultural shift towards more considered consumption choices.
We’ve witnessed a real shift from quantity to quality consumption. We know people in general are drinking less, but drinking better – they’re looking for elevated experiences & they’re willing to spend more for them
Tobias Snäll, Creative Director
The Ultimate Bloody Mary
What happens if you challenge a bartender & a chef to create the world’s best Bloody Mary? We travelled the globe with them to find out.
We translated Ketel One’s unwavering dedication to quality, care & craft into a story that consumers could truly relate to.
The result is a celebration of the passion & dedication that goes in to finding the best ingredients the world has to offer, paired with the vodka they deserve, to create The Ultimate Bloody Mary.
Watch the series on Vimeo
King’s Day
Celebrating the most exciting event in the Dutch social calendar the best way possible – the Ketel One way.
We took over one of the most iconic locations of Amsterdam, Rem Eiland, to create The Ketel One Haus & ran a competition that invited the world to stay.
We took the winner & special guests on a tour of the Ketel One family distillery, floated through the canals of Amsterdam & topped it all off with an iconic brunch experience with the world’s best bartenders.
Our activations ensured that Ketel One’s dedication to quality, care & craft was talked about, both on the ground & all over social.
A Social Platform
Ketel One’s Urban Garden — a vibrant & welcoming space that brings the brand world to life.
Rather than just populate a social feed, we created an over-arching concept that tied all social activity together & demonstrated the brand’s values.
We developed an always-on content strategy that enabled us to capture occasion, liquid credentials, brand stories &, most importantly, consumer stories — all in one efficient approach that delivered maximum output with minimum input.
Better Bar
A bar built from the past creating a better future.
Instead of creating yet another disposable experiential activation — we created the worlds first bar built completely out of trash. The bar itself made from recycled yoghurt pots, chairs made from recycled DVDs & mobile phones, tables made from used coffee bags & cocktails made local ingredients & bar-grown garnishes
The result is a celebration of sustainability & community, where we invited the world’s leading drinks figures to join us & inspired them to take the Ketel One philosophy back to their own bars.
Our Role
Strategy | Creative | Art Direction | Experiential | Content Production | Community Management