Diageo were looking for an opportunity to progress cocktail culture while increasing awareness & driving sales of their Reserve brands globally.
A global journey to discover the ultimate drinks experiences. Hosted by the world’s best bartenders, giving an insider’s view on what, where & how to drink better in their city.
A 360° platform featuring 8-part long-form content series distributed on global & local VOD platforms. Integrated e-com ecosystem at its core that reached new audiences while increasing interest
and knowledge on cocktails
- Delivered metrics that went far beyond what could be expected with a TVC & directly drove eCom sales.
- 226% Sales Increase, with 70.4% ‘new to brand’
- 3.7x ROAS – a new benchmark for Diageo
- 4 x Engagement compared to Amazon’s industry standard
“World Class content is best in class in the industry. This is the first time I have seen really good, quality content through to commerce across Amazon globally.”
Anthony Reeves, Global ECD, Amazon Media Group
