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A global journey to discover the ultimate drinks experiences.

Diageo were looking for an opportunity to progress cocktail culture while increasing awareness & driving sales of their Reserve brands globally.

A global journey to discover the ultimate drinks experiences. Hosted by the world’s best bartenders, giving an insider’s view on what, where & how to drink better in their city.

A 360° platform featuring 8-part long-form content series distributed on global & local VOD platforms. Integrated e-com ecosystem at its core that reached new audiences while increasing interest 
and knowledge on cocktails

  • Delivered metrics that went far beyond what could be expected with a TVC & directly drove eCom sales.
  • 226% Sales Increase, with 70.4% ‘new to brand’
  • 3.7x ROAS – a new benchmark for Diageo
  • 4 x Engagement compared to Amazon’s industry standard

“World Class content is best in class in the industry. This is the first time I have seen really good, quality content through to commerce across Amazon globally.”

Anthony Reeves, Global ECD, Amazon Media Group

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