Relaunch ‘Keep Walking’ in Africa & recruiting the next generation of whisky drinkers. Celebrating bold steps, creativity, inclusivity, equality & positioning Johnnie Walker in the heart of culture with meaning.
We developed and produced The Ones Who Keep Walking. An entertainment platform with a documentary at the heart, celebrating the trailblazers leading the creative renaissance across Africa.
5.2M Hours Spent with Brand
191.9M Linear TV impacts
37.5M People reached
+23% Sales Growth in Africa