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Celebrating the African creative renaissance

Relaunch ‘Keep Walking’ in Africa & recruiting the next generation of whisky drinkers. Celebrating bold steps, creativity, inclusivity, equality & positioning Johnnie Walker in the heart of culture with meaning.

We developed and produced The Ones Who Keep Walking. An entertainment platform with a documentary at the heart, celebrating the trailblazers leading the creative renaissance across Africa.


5.2M Hours Spent with Brand

191.9M Linear TV impacts

37.5M People reached

+23% Sales Growth in Africa

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